Hyundai Is the Next Target
Isn't it thrilling that we live in a day and age when the line between bargain basement and luxury consumer goods is getting incredibly blurry? Take Target, for example. I remember when places like Kmart, Wal-Mart and Target were considered equally low-end retailers. Since then, Target has risen up, and now (at least amongst my circle of friends) it is the cool place for hip moms to shop for designer clothing and home goods on a budget. You get all of this while sipping a latte from the store's Starbucks.
The
Hyundai Veracruz is the Target of the automotive world. Don't get your hopes up, ladies! There isn't a Starbucks located inside
Hyundai's cars or even its dealerships (although I like that idea). What I'm trying to say is that the
Veracruz is much like that sweet pair of Mossimo wedges I recently purchased: Pewter metallic strappy sandals with cork wedges, and they even have a driving heel -- how perfect is that? The point I was trying to make before I so rudely allowed myself to get distracted with euphoric fantasies of shoe shopping was that the
Veracruz is a budget-esque crossover masquerading as a luxury one. It does so well that I'm going to go out on a limb here and say that the
Veracruz is almost as nice (and in some respects even nicer) as the Lexus RX -- for a base price of more than $10,000 lower. Meowwww!
During my two weeks in the
Veracruz, I was surprised by every new feature I uncovered. Initially, I was just thrilled to be driving the first offering from
Hyundai with three rows. Imagine how my excitement rose when I slid one of the rear seats forward to climb into the third row and found an incredibly thoughtful handle perfectly placed on the back of the sliding seat for me to grab and hoist myself into the vehicle. The third row, despite being a bit tight, was certainly more comfortable than the sardine-can seat I'm sitting in right now on the airplane while writing this review. While the seat belt receptors in the third row were easy for my kids to buckle on their own, unfortunately, I can't say the same about the ones in the second row. I ended up having to buckle in my youngest every time.
The second row seat belt annoyance was quickly forgotten when I found a slew of my favorite car features all standard in the
Veracruz, including a backup warning system, power tailgate, a conversation mirror that offers a view of all the rear passengers, steering wheel mounted audio controls, lighted storage compartments and cupholders, a chill zone in the center console to keep my kids' string cheese cold and -- I'm getting way too typeractive here -- let me just slow down and collect myself a bit before continuing.
Ahhh. Deep breath. Other fabulous features I found in the
Veracruz were an available DVD entertainment system with rear controls so capable backseat passengers could play around with it without distracting the driver for instructions. I also appreciated the under-floor storage bin in the cargo area, good rear visibility and luxuriously tactile fit and finish inside the vehicle.
The main thing that I think would make the
Hyundai Veracruz -- and, honestly, any
Hyundai for that matter -- any better would be for them to be on sale at Target. Stick with me on this for a moment.
Hyundai could be the next designer brand to pair up with Target. Imagine a world where you could drive up to one store and purchase a new convertible five-point harness to replace the one with the inexplicable odor emanating from it (despite washing the cover three times), a hand vacuum that plugs into a car's cigarette lighter to suck up the endless supply of loose Cheerios, and the car to put these things into. All this while sipping a latte from the store's Starbucks kiosk.
*For more information on the
Hyundai Veracruz and its safety features, visit
Cars.com. With questions or comments regarding this review, write to editor@motherproof.com.
LET'S TALK NUMBERS Latch Connectors: 2
Seating Capacity (includes driver): 7
IT'S THE LITTLE THINGS THAT COUNT Storage Compartments (Puny, Fair, Ample, Galore): Ample
Cargo/Trunk Space (Puny, Fair, Ample, Galore): Ample
SENSE AND STYLE Family Friendly (Not Really, Fair, Great, Excellent): Great Excellent
Fun Factor (None, Some, Good Times, Groove On): Groove On
| Specs |
2007 Hyundai Veracruz AWD Limited | |
| Base price: | $34,005 |
| Price as tested: | $38,020 |
| Engine: | 260-hp, 3.8 liter V-6 |
| Fuel: | 17/24 mpg |
| Length: | 190.6" |
| Width: | 76.6" |
| Ground Clearance: | 8.1" |
| Turning Radius: | 18.3' |
| Cargo space: | 6.5 - 86.8 cu. ft. |
| NHTSA Crash-Test Ratings |
| Frontal Impact | |
| Driver's side: | 5 Stars |
| Passenger's side: | 4 Stars |
| Side Impact | |
| Front occupant: | 5 Stars |
| Rear occupant: | 5 Stars |
| Rollover resistance: | 4 Stars |
By: Kristin Varela
www.motherproof.com